Think back on your life and how you arrived at where you are today. Did you envision where you wanted to be and then map out a strategy for getting there? Or have you bounced around like a bumper car from one thing to the next? New research shows that only 15 percent of adults have a written plan for their life. But what if you believe that you have more to offer? Much more. Join us on Wednesday, February 27, 2013, to hear bestselling author and strategy expert Rich Horwath share how you can use the principles of business/strategic planning to help you unlock the life you want.

During this Lake Forest Graduate School of Management (LFGSM) Business Education Forum, you’ll learn about a five-step plan for using the foundational principles of business strategy to create a more fulfilling and successful life:

  1. DISCOVER: Uncover your purpose through insight.
  2. DIFFERENTIATE: Identify your unique strengths.
  3. DECIDE: Allocate your resources.
  4. DESIGN: Develop your action plan.
  5. DRIVE: Execute your plan.

If you’re like most busy professionals, your work life is full of thoughtful planning – strategic plans for your company, your division, this fiscal quarter, and your most critical projects. But who among us has developed an equally thoughtful plan for our lives – for making the most of our strengths, for allocating our resources, and for building a bridge to the lives we really want for ourselves and our families? Let 2013 be the year of strategy for you, and let it begin February 27th. Attend this exclusive event at our Lake Forest campus or via live webcast from anywhere in the world. (Please Note: Effective January 23rd, tickets to the in-person event are sold out.)

About Rich Horwath

Rich Horwath is a New York Times, Wall Street Journal and USA Today bestselling author on strategy. As CEO of the Strategic Thinking Institute, he leads executive teams through the strategy process and has trained more than 50,000 managers around the world to develop their strategic thinking skills. As a former chief strategy officer and professor of management, he brings both real-world experience and practical expertise to help groups build their strategy skills. Rich and his work have appeared on various media outlets, including ABC, CBS, CNBC, CNN, NBC and FOX TV.

Rich is the author of five books, including, Deep Dive: The Proven Method for Building Strategy, which has been described by the Director of Worldwide Operations for McDonalds as “… the most valuable book ever written on strategic thinking.” His most recent book, Strategy for You: Building a Bridge to the Life You Want, helps people apply the principles of business strategy to their overall life and was the #1 bestselling book on

Rich earned an MBA with Distinction from the Kellstadt Graduate School of Business at DePaul University and has completed courses in strategy at the University of Chicago Booth School of Business and the Amos Tuck School of Business Administration at Dartmouth College. Rich has taught strategy and critical thinking courses in the MBA program at LFGSM. He resides in Barrington Hills, Illinois.

Hear Rich Horwath Talk About Strategy for You